Business should care about their online presence because they need people to trust, and like them to get business. Anyone and everyone can access businesses through online sources; and those potential customers will often times decide whether to do business with them or not by checking out their online presence. A lot of people may not realize this , but their online presence is just as important as a business. Social media is often times only skin deep and we are judged by how we present ourselves to the world, which only sees what you show it. Your professional life can be affected as well as you personal affiliations, because many companies will ask you what your social media pages are and follow you to see if you are going to represent them well. Online presence is important because it reflect back on "who you are", so it is essential to put your best foot forward while being online.